Online course
Stories That Sell: Pitching Mastery
Master The Art of Conversational Pitching
A 10-hour cohort-based course with Steve Rawling, author of Storyteller Tactics® and renowned Business Storytelling Coach and Keynote Speaker.
Learn to pitch in a way that doesn't feel like pitching - using stories that make your prospect confident you're their best choice. Master this, and you can convert every opportunity, charge what you're worth, and choose the clients you really want to work with.
A 10-hour cohort-based course with Steve Rawling, author of Storyteller Tactics® and renowned Business Storytelling Coach and Keynote Speaker.
Learn to pitch in a way that doesn't feel like pitching - using stories that make your prospect confident you're their best choice. Master this, and you can convert every opportunity, charge what you're worth, and choose the clients you really want to work with.
Course Duration
10+ hours of structured training over 3 weeks.
Follow a clear, step-by-step system delivered through video lessons, practical assignments, and real examples you can apply immediately.
Course Duration
10+ hours of structured training over 3 weeks.
Follow a clear, step-by-step system delivered through video lessons, practical assignments, and real examples you can apply immediately.
Course Duration
10+ hours of structured training over 3 weeks.
Follow a clear, step-by-step system delivered through video lessons, practical assignments, and real examples you can apply immediately.
Cohort Experience
Learn together, not alone.
Join a curated group of coaches, consultants, and business owners for peer feedback, accountability, and live coaching sessions with Steve.
Cohort Experience
Learn together, not alone.
Join a curated group of coaches, consultants, and business owners for peer feedback, accountability, and live coaching sessions with Steve.
Cohort Experience
Learn together, not alone.
Join a curated group of coaches, consultants, and business owners for peer feedback, accountability, and live coaching sessions with Steve.
Certification
Signed proof of your achievement.
Graduate with a certificate of completion from Steve Rawling, recognition of your mastery in conversational pitching and story-driven persuasion.
Certification
Signed proof of your achievement.
Graduate with a certificate of completion from Steve Rawling, recognition of your mastery in conversational pitching and story-driven persuasion.
Certification
Signed proof of your achievement.
Graduate with a certificate of completion from Steve Rawling, recognition of your mastery in conversational pitching and story-driven persuasion.
Join the Pilot Program
for
$3,997
$1,499
USD
(Special pilot pricing - full price launch later this year)
Special pilot pricing
Full price launch later this year
closes August 29th
My storytelling pitch won us a $2.5 million account! When we received the call that we had won the business, the client said that our approach was so different from everyone else’s that they couldn’t say no!
Sheryl Brown
Account Group Director
My storytelling pitch won us a $2.5 million account! When we received the call that we had won the business, the client said that our approach was so different from everyone else’s that they couldn’t say no!
Sheryl Brown
Account Group Director
My storytelling pitch won us a $2.5 million account! When we received the call that we had won the business, the client said that our approach was so different from everyone else’s that they couldn’t say no!
Sheryl Brown
Account Group Director
You started your business for freedom, right?
You started your business for freedom, right?
Freedom to choose your projects.
Freedom to work with people you actually like. Freedom to charge what you're worth.
But here's what actually happened...
Freedom to choose your projects.
Freedom to work with people you actually like. Freedom to charge what you're worth.
But here's what actually happened...
Instead of freedom, you got anxiety
Every month, the same stomach-churning question: "Where will my next client come from?"
You sit in "discovery calls" watching prospects hesitate, stall, and question your value.
And that nagging voice in your head whispers: "What if this whole thing falls apart?"
Every month, the same stomach-churning question: "Where will my next client come from?"
You sit in "discovery calls" watching prospects hesitate, stall, and question your value.
And that nagging voice in your head whispers: "What if this whole thing falls apart?"
The cruel irony is you're already brilliant at the work
You've changed businesses, transformed teams, saved (and made!) companies money.
So why does winning the work feel harder than doing the work?
You've changed businesses, transformed teams, saved (and made!) companies money.
So why does winning the work feel harder than doing the work?
Here's the missing piece everyone gets wrong
It's not your expertise. It's not your portfolio. It's not even your prices.
It's the clear, persuasive story that shows why you're the only choice..
Not some fluffy "brand narrative" or a cheesy sales script you memorised.
It's how you help your customers, and the results that you get. And how you've transformed businesses just like theirs.
And when you nail this story, something magical happens...
It's not your expertise. It's not your portfolio. It's not even your prices.
It's the clear, persuasive story that shows why you're the only choice..
Not some fluffy "brand narrative" or a cheesy sales script you memorised.
It's how you help your customers, and the results that you get. And how you've transformed businesses just like theirs.
And when you nail this story, something magical happens...
You stop "pitching". You start having conversations
Think about it: 85% of human conversation is telling stories*.
We're wired for stories. They stick in memory. They build trust. They create desire.
So why are you trying to "sell" with features, processes, and bullet points?
That's fighting against 50,000 years of human psychology.
Think about it: 85% of human conversation is telling stories*.
We're wired for stories. They stick in memory. They build trust. They create desire.
So why are you trying to "sell" with features, processes, and bullet points?
That's fighting against 50,000 years of human psychology.
When you master your sales story, everything changes
You walk into any "pitch" with confidence because you know exactly what to say to land new business.
You walk into any "pitch" with confidence because you know exactly what to say to land new business.
Prospects are eager to work with you before you've named your price.
Prospects are eager to work with you before you've named your price.
You stop worrying about where the next sale comes from - because your pipeline is full.
You stop worrying about where the next sale comes from - because your pipeline is full.
Every conversation becomes an opportunity to tell your story that sells.
And here's the kicker: You don't even have to be perfect at it.
Go from landing 1 in 5 prospects to 2 in 5? That's 100% growth.
Double your rates because you can articulate your value? Another 100%.
Every conversation becomes an opportunity to tell your story that sells.
And here's the kicker: You don't even have to be perfect at it.
Go from landing 1 in 5 prospects to 2 in 5? That's 100% growth.
Double your rates because you can articulate your value? Another 100%.
Small improvements in pitching = exponential returns in revenue
Let your work become joyful again
Because you can finally communicate the value you've always delivered.
You convert every opportunity
You charge what you're actually worth
You create your own opportunities
Now you can make your business serve you - not the other way around.
This is how you find true freedom as an entrepreneur.
Let your work become joyful again
Because you can finally communicate the value you've always delivered.
You convert every opportunity
You charge what you're actually worth
You create your own opportunities
Now you can make your business serve you - not the other way around.
This is how you find true freedom as an entrepreneur.
I knew what I was trying to say, but was never able to present it in a manner that got my point across. Steve helped me craft stories that capture attention, explain the point I’m trying to make and close with a call to action.
Bryan Driscoll
Digital Marketer
I knew what I was trying to say, but was never able to present it in a manner that got my point across. Steve helped me craft stories that capture attention, explain the point I’m trying to make and close with a call to action.
Bryan Driscoll
Digital Marketer
I knew what I was trying to say, but was never able to present it in a manner that got my point across. Steve helped me craft stories that capture attention, explain the point I’m trying to make and close with a call to action.
Bryan Driscoll
Digital Marketer
Meet the man Google, Meta and Rolls Royce call for storytelling
Meet the man Google, Meta and Rolls Royce call for storytelling
Steve Rawling spent his first decade as a BBC journalist, where he learned that the best stories aren't the longest - they're the ones that make people stop everything and listen.
For the past 25 years, he's used that insight to transform how businesses communicate. Companies like Google, Meta, and Rolls Royce pay him thousands for consulting because they discovered what every successful person knows: brilliant work is worthless if you can't communicate its value.
In 2022, Steve distilled his storytelling expertise into Storyteller Tactics - a card deck that has now sold over 250,000 copies worldwide. Professionals at Apple, Nike, Microsoft, Disney, and Ogilvy use it alongside hundreds of other Fortune 500 companies and tens of thousands of business owners across 100+ countries, all needing one thing: a way to make their ideas stick
But Steve noticed something. While general storytelling helped people give better presentations, it didn't solve the deeper problem: how to win clients in real conversations where everything is on the line.
So he studied what actually happens when consultants and freelancers win business. He worked with everyone from solo practitioners landing their first big client to Fortune 500 executives closing million-pound deals.
The pattern was always the same: people buy from people they trust, and trust comes from stories that make them think "this person lives in my world."
Stories That Sell: Pitching Mastery gives you 10 hours of in-depth training to find the story that positions you as the obvious choice.
By the end of this course - you'll have an arsenal of stories ready to turn dream prospects into paying clients.
Steve Rawling spent his first decade as a BBC journalist, where he learned that the best stories aren't the longest - they're the ones that make people stop everything and listen.
For the past 25 years, he's used that insight to transform how businesses communicate. Companies like Google, Meta, and Rolls Royce pay him thousands for consulting because they discovered what every successful person knows: brilliant work is worthless if you can't communicate its value.
In 2022, Steve distilled his storytelling expertise into Storyteller Tactics - a card deck that has now sold over 250,000 copies worldwide. Professionals at Apple, Nike, Microsoft, Disney, and Ogilvy use it alongside hundreds of other Fortune 500 companies and tens of thousands of business owners across 100+ countries, all needing one thing: a way to make their ideas stick
But Steve noticed something. While general storytelling helped people give better presentations, it didn't solve the deeper problem: how to win clients in real conversations where everything is on the line.
So he studied what actually happens when consultants and freelancers win business. He worked with everyone from solo practitioners landing their first big client to Fortune 500 executives closing million-pound deals.
The pattern was always the same: people buy from people they trust, and trust comes from stories that make them think "this person lives in my world."
Stories That Sell: Pitching Mastery gives you 10 hours of in-depth training to find the story that positions you as the obvious choice.
By the end of this course - you'll have an arsenal of stories ready to turn dream prospects into paying clients.
Steve Rawling
Steve Rawling
Steve Rawling
Course Lead
Business Storytelling Coach & Consultant, Author of Storyteller Tactics®
"Steve's training is highly accessible and professionally delivered. We continue to recommend his services to other research groups and organisations."
Sarah Nangle
ERC Research Project Officer, Trinity College Dublin
"Steve's training is highly accessible and professionally delivered. We continue to recommend his services to other research groups and organisations."
Sarah Nangle
ERC Research Project Officer, Trinity College Dublin
"Steve's training is highly accessible and professionally delivered. We continue to recommend his services to other research groups and organisations."
Sarah Nangle
ERC Research Project Officer, Trinity College Dublin
I lead an operations team in an EdTech startup. Steve's toolkit has been perfect for sales demos and pitching internally.
Naiara Lew
Corporate Development, Mercado Libre
I lead an operations team in an EdTech startup. Steve's toolkit has been perfect for sales demos and pitching internally.
Naiara Lew
Corporate Development, Mercado Libre
I lead an operations team in an EdTech startup. Steve's toolkit has been perfect for sales demos and pitching internally.
Naiara Lew
Corporate Development, Mercado Libre
"Just one of Steve's storytelling techniques revolutionised the way we do our product demos."
Myron Parks
Principal Agile Coach, PartnerStack
"Just one of Steve's storytelling techniques revolutionised the way we do our product demos."
Myron Parks
Principal Agile Coach, PartnerStack
"Just one of Steve's storytelling techniques revolutionised the way we do our product demos."
Myron Parks
Principal Agile Coach, PartnerStack
"Steve's storytelling techniques are already improving my sales decks and proposals."
Glen Goh
Assistant Director, National Metrology Centre
"Steve's storytelling techniques are already improving my sales decks and proposals."
Glen Goh
Assistant Director, National Metrology Centre
"Steve's storytelling techniques are already improving my sales decks and proposals."
Glen Goh
Assistant Director, National Metrology Centre
"Steve's approach has helped me build out my presentations and pitches. His frameworks keep things sharp and engaging"
William Turner
Director, Haiku Learning
"Steve's approach has helped me build out my presentations and pitches. His frameworks keep things sharp and engaging"
William Turner
Director, Haiku Learning
"Steve's approach has helped me build out my presentations and pitches. His frameworks keep things sharp and engaging"
William Turner
Director, Haiku Learning
At GNST we know technology evolves fast. Steve's storytelling methods have been my secret weapon in sales pitches- keeping them clear and compelling.
Laurens van Gunst
Founder, GNST
At GNST we know technology evolves fast. Steve's storytelling methods have been my secret weapon in sales pitches- keeping them clear and compelling.
Laurens van Gunst
Founder, GNST
At GNST we know technology evolves fast. Steve's storytelling methods have been my secret weapon in sales pitches- keeping them clear and compelling.
Laurens van Gunst
Founder, GNST
"I have never had an online seminar before that captured my attention for the full hour of the virtual session. The learnings were directly translatable to my day-to-day work and it encouraged me to implement my presentation in a new style. Steve's comments were encouraging, constructive, and highly effective."
Dr Friedrich Wetterling
Assistant Professor, Trinity College Dublin
"I have never had an online seminar before that captured my attention for the full hour of the virtual session. The learnings were directly translatable to my day-to-day work and it encouraged me to implement my presentation in a new style. Steve's comments were encouraging, constructive, and highly effective."
Dr Friedrich Wetterling
Assistant Professor, Trinity College Dublin
"I have never had an online seminar before that captured my attention for the full hour of the virtual session. The learnings were directly translatable to my day-to-day work and it encouraged me to implement my presentation in a new style. Steve's comments were encouraging, constructive, and highly effective."
Dr Friedrich Wetterling
Assistant Professor, Trinity College Dublin
"Steve [has] been invaluable for preparing and delivering pitches helping me clarify ideas and structure them in a way that resonates with clients."
Andrew Dondlinger
Owner, CreateDebate
"Steve [has] been invaluable for preparing and delivering pitches helping me clarify ideas and structure them in a way that resonates with clients."
Andrew Dondlinger
Owner, CreateDebate
"Steve [has] been invaluable for preparing and delivering pitches helping me clarify ideas and structure them in a way that resonates with clients."
Andrew Dondlinger
Owner, CreateDebate
"I've learned so much from Steve Rawling's methods. He makes complex storytelling feel natural and actionable."
Zechariah Montera
Private Wealth Advisor
"I've learned so much from Steve Rawling's methods. He makes complex storytelling feel natural and actionable."
Zechariah Montera
Private Wealth Advisor
"I've learned so much from Steve Rawling's methods. He makes complex storytelling feel natural and actionable."
Zechariah Montera
Private Wealth Advisor
"Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me..."
Joran Wamelink
DevOps Coach
"Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me..."
Joran Wamelink
DevOps Coach
"Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me..."
Joran Wamelink
DevOps Coach
I turn to Steve's methods when I start preparing presentations or pitching sessions. His approach is my go-to.
Tiia Meuronen
I turn to Steve's methods when I start preparing presentations or pitching sessions. His approach is my go-to.
Tiia Meuronen
I turn to Steve's methods when I start preparing presentations or pitching sessions. His approach is my go-to.
Tiia Meuronen
"As CEO of a startup, Steve's methods help me present ideas and sell them to both my team and investors. His structure makes my communication sharper."
Simon Lohschmidt
CEO, Lohschmidt
"As CEO of a startup, Steve's methods help me present ideas and sell them to both my team and investors. His structure makes my communication sharper."
Simon Lohschmidt
CEO, Lohschmidt
"As CEO of a startup, Steve's methods help me present ideas and sell them to both my team and investors. His structure makes my communication sharper."
Simon Lohschmidt
CEO, Lohschmidt
"Steve has helped hundreds of companies use stories as part of their export strategy."
Anu-Mall Naarits
CEO, Visionest Institute
"Steve has helped hundreds of companies use stories as part of their export strategy."
Anu-Mall Naarits
CEO, Visionest Institute
"Steve has helped hundreds of companies use stories as part of their export strategy."
Anu-Mall Naarits
CEO, Visionest Institute
"Steve's work is an absolute Game-Changer for Storytelling and Pitching! I used to struggle with making my organisation's mission clear and compelling until I discovered Steve's methods. His storytelling techniques have completely transformed how I communicate our story. Instead of bland, forgettable pitches, I'm now crafting narratives that truly resonate... I recently organized an event focused on demystifying technology for businesses. Steve's approach made my presentation more engaging and persuasive than anything I've done before."
Jasmine Deol
Founding Director, Sher Foundation
"Steve's work is an absolute Game-Changer for Storytelling and Pitching! I used to struggle with making my organisation's mission clear and compelling until I discovered Steve's methods. His storytelling techniques have completely transformed how I communicate our story. Instead of bland, forgettable pitches, I'm now crafting narratives that truly resonate... I recently organized an event focused on demystifying technology for businesses. Steve's approach made my presentation more engaging and persuasive than anything I've done before."
Jasmine Deol
Founding Director, Sher Foundation
"Steve's work is an absolute Game-Changer for Storytelling and Pitching! I used to struggle with making my organisation's mission clear and compelling until I discovered Steve's methods. His storytelling techniques have completely transformed how I communicate our story. Instead of bland, forgettable pitches, I'm now crafting narratives that truly resonate... I recently organized an event focused on demystifying technology for businesses. Steve's approach made my presentation more engaging and persuasive than anything I've done before."
Jasmine Deol
Founding Director, Sher Foundation
"Steve helped me develop sales storylines for my team. His approach has been hugely helpful in structuring client-facing narratives."
Alex
"Steve helped me develop sales storylines for my team. His approach has been hugely helpful in structuring client-facing narratives."
Alex
"Steve helped me develop sales storylines for my team. His approach has been hugely helpful in structuring client-facing narratives."
Alex
The biggest mistake consultants make when pitching…
The biggest mistake consultants make when pitching…
Hello, Steve here!
Last week, I watched two consultants pitch the same client. The first spent ten minutes explaining his qualifications, his process, his methodology. Professional and polished, sure - but completely forgettable.
The second consultant said 'I worked with a company just like yours last year. They had the exact same problem. Here's what we discovered...' and she told a five-minute story about the transformation.
Guess who got the job.
The difference wasn't skill or experience. The first consultant recited facts. The second painted a picture the client could see themselves in.
This is the power of conversational pitching. When you lead with the right story, prospects stop evaluating and start imagining what working with you would feel like.
Once you master this, selling becomes natural. No more stumbling over words or wondering what to say next.
I've spent two decades perfecting this approach with everyone from solo freelancers to executive teams at major corporations. What I've learned is this: people don't buy services - they buy confidence that you understand their situation and can deliver the outcome they need.
Stories That Sell: Pitching Mastery teaches you to create that confidence in any conversation. You'll discover your signature stories, practice them until they feel effortless, and walk away knowing exactly how to communicate your value in a way that resonates.
This is a limited pilot program, so if you're ready to transform how you win clients, I'd love to have you join us.
Hello, Steve here!
Last week, I watched two consultants pitch the same client. The first spent ten minutes explaining his qualifications, his process, his methodology. Professional and polished, sure - but completely forgettable.
The second consultant said 'I worked with a company just like yours last year. They had the exact same problem. Here's what we discovered...' and she told a five-minute story about the transformation.
Guess who got the job.
The difference wasn't skill or experience. The first consultant recited facts. The second painted a picture the client could see themselves in.
This is the power of conversational pitching. When you lead with the right story, prospects stop evaluating and start imagining what working with you would feel like.
Once you master this, selling becomes natural. No more stumbling over words or wondering what to say next.
I've spent two decades perfecting this approach with everyone from solo freelancers to executive teams at major corporations. What I've learned is this: people don't buy services - they buy confidence that you understand their situation and can deliver the outcome they need.
Stories That Sell: Pitching Mastery teaches you to create that confidence in any conversation. You'll discover your signature stories, practice them until they feel effortless, and walk away knowing exactly how to communicate your value in a way that resonates.
This is a limited pilot program, so if you're ready to transform how you win clients, I'd love to have you join us.
Steve Rawling
Business Storytelling Coach & Author of Stories That Sell: Pitching Mastery
Business Storytelling Coach & Author of Stories That Sell: Pitching Mastery
Do any of these sound like you?
You’re brilliant at what you do - but when it comes to winning clients, your story keeps letting you down.
You’re brilliant at what you do - but when it comes to winning clients, your story keeps letting you down.
Then this course is made for you
Do these sound familiar?
Do these sound familiar?
You struggle to convert opportunities into clients
Your story leaves conversations stuck at ‘maybe’
Your story leaves conversations stuck at ‘maybe’
You're tired of having great conversations that seem to go well, then hearing "we'll think about it" or "now isn't the right time."
You'll develop your own sales story that turns those conversations into actual business.
You leave meetings feeling positive - but without the right story, prospects don’t feel the urgency or clarity to say yes.
You leave meetings feeling positive - but without the right story, prospects don’t feel the urgency or clarity to say yes.
You ramble when explaining what you do
Your story falls apart when you explain what you do
Your story falls apart when you explain what you do
You know exactly how you help businesses, but when someone asks what you offer, you either over-explain or undersell your business.
You'll craft a clear story that stops people from glazing over and starts them asking "how much?"
You know your value, but without the right story, you either over-explain, undersell, or just lose people’s attention.
You know your value, but without the right story, you either over-explain, undersell, or just lose people’s attention.
You're scared to raise your rates
Your story doesn’t justify the rates you deserve
Your story doesn’t justify the rates you deserve
You know you're worth more than you're charging, but every time you think about increasing your prices, anxiety kicks in and you talk yourself out of it.
You'll build your own story that demonstrates your value so clearly that higher rates feel justified to both you and your clients.
You know your work deserves more - but without the right story, higher rates feel hard to justify to others (and even to yourself)
You know your work deserves more - but without the right story, higher rates feel hard to justify to others (and even to yourself)
With the right story, every conversation becomes a pitch - without ever feeling like one.
This course shows you how to build a story that sells for you - naturally, confidently, and without effort.
You’re brilliant at what you do - but when it comes to winning clients, your story keeps letting you down.
Do these sound familiar?
Your story leaves conversations stuck at ‘maybe’
You leave meetings feeling positive - but without the right story, prospects don’t feel the urgency or clarity to say yes.
Your story falls apart when you explain what you do
You know your value, but without the right story, you either over-explain, undersell, or just lose people’s attention.
Your story doesn’t justify the rates you deserve
You know your work deserves more - but without the right story, higher rates feel hard to justify to others (and even to yourself)
With the right story, every conversation becomes a pitch - without ever feeling like one.
This course shows you how to build a story that sells for you - naturally, confidently, and without effort.
How Stories That Sell works
When you master conversational pitching, prospects don't realise they're being sold to - they just know they want to work with you. Stories That Sell: Pitching Mastery with Steve Rawling teaches you to communicate your value naturally and confidently, combined in two ways:
When you master conversational pitching, prospects don't realise they're being sold to - they just know they want to work with you. Stories That Sell: Pitching Mastery with Steve Rawling teaches you to communicate your value naturally and confidently, combined in two ways:
SELF-PACED
Digital Course
You get lifetime access to Stories That Sell: Pitching Mastery, a self-paced course that contains over 10 hours of high-quality video lessons, assignments and bonus material.
The course teaches you Steve's framework for conversational pitching, and how to sell your offering in a natural way.
LIVE COHORT
Coaching & Community
Live sessions with other business owners and get real-time guidance from Steve.
Discussion board that connects you with fellow consultants and coaches facing the same challenges.
A review from Steve on your final pitching system with specific recommendations to make it work.
Live sessions with other business owners and get real-time guidance from Steve.
Discussion board that connects you with fellow consultants and coaches facing the same challenges.
A review from Steve on your final pitching system with specific recommendations to make it work.
What you'll learn in this course
Overview
10 chapters
Live coaching sessions with Steve
10+ hrs of video content
10+ assignments
1 workbook
Overview
10 chapters
Live coaching sessions with Steve
10+ hrs of video content
10+ assignments
1 workbook
Overview
10 chapters
Live coaching sessions with Steve
10+ hrs of video content
10+ assignments
1 workbook
The program includes weekly live sessions with Steve, plus self-paced materials you can access anytime. Can't make a session? No problem - everything is recorded. Study at your own pace and get direct access to Steve.
Chapters 1-2
Why Your Brain Can't Resist a Good Story
Why Stories Sell + Who's Your Audience, Really?
Chapter 3
The One Message That Makes Them Say Yes
Finding your Core Message
Chapters 4-5
Stories That Sell Themselves
Structuring Your Pitch + Hooking Attention
Chapters 6-7
When Prospects Convince Themselves to Buy
Crafting the CTA + Using Social Proof
Chapters 8-10
Handling Any Room, Any Objection, Any Situation
Building Emotional Connection + Handling Objections + Delivering with Confidence
Chapters 1-2
Why Your Brain Can't Resist a Good Story
Why Stories Sell + Who's Your Audience, Really?
Chapter 3
The One Message That Makes Them Say Yes
Finding your Core Message
Chapters 4-5
Stories That Sell Themselves
Structuring Your Pitch + Hooking Attention
Chapters 6-7
When Prospects Convince Themselves to Buy
Crafting the CTA + Using Social Proof
Chapters 8-10
Handling Any Room, Any Objection, Any Situation
Building Emotional Connection + Handling Objections + Delivering with Confidence
Chapters 1-2
Why Your Brain Can't Resist a Good Story
Why Stories Sell + Who's Your Audience, Really?
Chapter 3
The One Message That Makes Them Say Yes
Finding your Core Message
Chapters 4-5
Stories That Sell Themselves
Structuring Your Pitch + Hooking Attention
Chapters 6-7: Execution
When Prospects Convince Themselves to Buy
Crafting the CTA + Using Social Proof
Chapters 8-10
Handling Any Room, Any Objection, Any Situation
Building Emotional Connection + Handling Objections + Delivering with Confidence
Start Date
Next intake begins October 1st, 2025
Start Date
Next intake begins October 1st, 2025
Start Date
Next intake begins October 1st, 2025
Duration
3 weeks - no deadline on when you complete assignments with perpetual access.
Duration
3 weeks - no deadline on when you complete assignments with perpetual access.
Duration
3 weeks - no deadline on when you complete assignments with perpetual access.
Time Commitment
Live sessions every week + self-paced work
Time Commitment
Live sessions every week + self-paced work
Time Commitment
Live sessions every week + self-paced work
What if I miss a session?
Everything is recorded and available within 24 hours
What if I miss a session?
Everything is recorded and available within 24 hours
What if I miss a session?
Everything is recorded and available within 24 hours
Enroll in Stories That Sell: Pitching Mastery
Ready to join the Pilot Program?
Exclusive enrolment for Pip Decks customers only
Pilot Registration Closes: Friday 29th August, 2025
Course Starts: 1st October, 2025.
Limited Enrollment: We're accepting a select group for this pilot to ensure we can gather meaningful feedback and deliver a premium experience.
After the pilot: This course will launch publicly at $3,997 with less direct access to Steve.
What's Included:
Complete 10-hour video course (lifetime access)
3 weeks of live coaching sessions with Steve
Personal review of your final pitch
Private pilot community
All future course updates included
30-day money-back guarantee
30-Day Money Back Guarantee
Complete the course and attend the sessions. If you don't feel significantly more confident pitching within 30 days, we'll refund every penny. No questions asked.
What you get:
The course at 62% off the future price
Steve's personal attention while he perfects the program
Lifetime access to all future updates at no additional cost
First crack at influencing the final course
You save $2,498. Steve gets invaluable feedback. Win-win.
Secure Your Enrollment Today
$3,997
$1,499
Special pilot pricing - save $2,498
Payment options:
One installment: $1,499
Three installments: $533 × 3 (total $1,599)
Prices in USD. Your bank will convert automatically at checkout. Approx. £1,179 GBP | €1,399 EUR (rates vary)
Why pilot pricing? We're testing and refining the course experience before our public launch. Your feedback helps us perfect it for the wider market.
Registration closes 29th August 9pm EST
Spaces Available
Before You Enroll: This course teaches conversational pitching through storytelling frameworks. The focus is specifically on story-driven sales conversations, not general marketing strategy, funnel building, or promotional tactics. This pilot includes live coaching elements and self-study via video content and assignments.
Ready to join the Pilot Program?
Exclusive enrolment for Pip Decks customers only
Pilot Registration Closes: Friday 29th August, 2025
Course Starts: 1st October, 2025.
Limited Enrollment: We're accepting a select group for this pilot to ensure we can gather meaningful feedback and deliver a premium experience.
After the pilot: This course will launch publicly at $3,997 with less direct access to Steve.
What's Included:
Complete 10-hour video course (lifetime access)
3 weeks of live coaching sessions with Steve
Personal review of your final pitch
Private pilot community
All future course updates included
30-day money-back guarantee
30-Day Money Back Guarantee
Complete the course and attend the sessions. If you don't feel significantly more confident pitching within 30 days, we'll refund every penny. No questions asked.
What you get:
The course at 62% off the future price
Steve's personal attention while he perfects the program
Lifetime access to all future updates at no additional cost
First crack at influencing the final course
You save $2,498. Steve gets invaluable feedback. Win-win.
Secure Your Enrollment Today
$3,997
$1,499
Special pilot pricing - save $2,498
Payment options:
One installment: $1,499
Three installments: $533 × 3 (total $1,599)
Prices in USD. Your bank will convert automatically at checkout. Approx. £1,179 GBP | €1,399 EUR (rates vary)
Why pilot pricing? We're testing and refining the course experience before our public launch. Your feedback helps us perfect it for the wider market.
Registration closes 29th August 9pm EST
Spaces Available
Before You Enroll: This course teaches conversational pitching through storytelling frameworks. The focus is specifically on story-driven sales conversations, not general marketing strategy, funnel building, or promotional tactics. This pilot includes live coaching elements and self-study via video content and assignments.
Ready to join the Pilot Program?
Exclusive enrolment for Pip Decks customers only
Pilot Registration Closes: Friday 29th August, 2025
Course Starts: 1st October, 2025.
Limited Enrollment: We're accepting a select group for this pilot to ensure we can gather meaningful feedback and deliver a premium experience.
After the pilot: This course will launch publicly at $3,997 with less direct access to Steve.
What's Included:
Complete 10-hour video course (lifetime access)
3 weeks of live coaching sessions with Steve
Personal review of your final pitch
Private pilot community
All future course updates included
30-day money-back guarantee
30-Day Money Back Guarantee
Complete the course and attend the sessions. If you don't feel significantly more confident pitching within 30 days, we'll refund every penny. No questions asked.
What you get:
The course at 62% off the future price
Steve's personal attention while he perfects the program
Lifetime access to all future updates at no additional cost
First crack at influencing the final course
You save $2,498. Steve gets invaluable feedback. Win-win.
Secure Your Enrollment Today
$3,997
$1,499
Special pilot pricing - save $2,498
Payment options:
One installment: $1,499
Three installments: $533 × 3 (total $1,599)
Prices in USD. Your bank will convert automatically at checkout. Approx. £1,179 GBP | €1,399 EUR (rates vary)
Why pilot pricing? We're testing and refining the course experience before our public launch. Your feedback helps us perfect it for the wider market.
Registration closes 29th August 9pm EST
Spaces Available
Before You Enroll: This course teaches conversational pitching through storytelling frameworks. The focus is specifically on story-driven sales conversations, not general marketing strategy, funnel building, or promotional tactics. This pilot includes live coaching elements and self-study via video content and assignments.
We'd been rejected by investors so many times. Steve helped me realize we were telling the wrong story entirely - not just telling it badly.
Tom Ed
CTO
[We've had] three new clients this month - Steve's storytelling really works!
Marta Salazar
Business Development Coach
Steve’s frameworks have done wonders for my email writing. My messages are now more engaging and actually get replies.
Matt Boyles
Founder, Fitter Confident You
Steve’s tools opened my mind to new ways of understanding human behaviour through stories. Absolutely worth it.
Arturo Ramirez
Consultant
Steve’s methods break storytelling into digestible, memorable concepts. It’s easy to find the right tool at the right time
Met
Facilitator
Our pitch only landed because of Steve's methods.
Adam T.
Stealth Startup Founder
I've closed deals I probably would've lost thanks to Steve's storytelling approach.
Helen Lau
Sales Ops Lead
Steve’s approach to storytelling creates happy accidents — I’ve stumbled into so many new ideas just by following the [Storyteller Tactics] cards.
Andy Lewis
Designer
Steve’s storytelling tools are beautifully designed and thoughtfully written. They’ve helped me inspire my students and keep my own storytelling sharp
Diana M.
Educator & Consultant
Each of Steve’s techniques is packed with practical tips for telling an epic story. They helped my students bring their passion to life.
Amine Naini
Lecturer
Steve’s work gave me the confidence to deliver my first public talk. The cards helped me plan a story arc that kept the audience hooked.
Gísli Gunnarsson
Speaker
Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me...
Joran Wamelink
DevOps Coach
Steve Rawling’s work [has] improved my storytelling and given me frameworks to stay inspired. I’ve already seen a massive ROI in the content I’m creating and the confidence to step it up a notch!
Adam
We'd been rejected by investors so many times. Steve helped me realize we were telling the wrong story entirely - not just telling it badly.
Tom Ed
CTO
[We've had] three new clients this month - Steve's storytelling really works!
Marta Salazar
Business Development Coach
Steve’s frameworks have done wonders for my email writing. My messages are now more engaging and actually get replies.
Matt Boyles
Founder, Fitter Confident You
Steve’s tools opened my mind to new ways of understanding human behaviour through stories. Absolutely worth it.
Arturo Ramirez
Consultant
Steve’s methods break storytelling into digestible, memorable concepts. It’s easy to find the right tool at the right time
Met
Facilitator
Our pitch only landed because of Steve's methods.
Adam T.
Stealth Startup Founder
I've closed deals I probably would've lost thanks to Steve's storytelling approach.
Helen Lau
Sales Ops Lead
Steve’s approach to storytelling creates happy accidents — I’ve stumbled into so many new ideas just by following the [Storyteller Tactics] cards.
Andy Lewis
Designer
Steve’s storytelling tools are beautifully designed and thoughtfully written. They’ve helped me inspire my students and keep my own storytelling sharp
Diana M.
Educator & Consultant
Each of Steve’s techniques is packed with practical tips for telling an epic story. They helped my students bring their passion to life.
Amine Naini
Lecturer
Steve’s work gave me the confidence to deliver my first public talk. The cards helped me plan a story arc that kept the audience hooked.
Gísli Gunnarsson
Speaker
Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me...
Joran Wamelink
DevOps Coach
Steve Rawling’s work [has] improved my storytelling and given me frameworks to stay inspired. I’ve already seen a massive ROI in the content I’m creating and the confidence to step it up a notch!
Adam
We'd been rejected by investors so many times. Steve helped me realize we were telling the wrong story entirely - not just telling it badly.
Tom Ed
CTO
[We've had] three new clients this month - Steve's storytelling really works!
Marta Salazar
Business Development Coach
Steve’s frameworks have done wonders for my email writing. My messages are now more engaging and actually get replies.
Matt Boyles
Founder, Fitter Confident You
Steve’s tools opened my mind to new ways of understanding human behaviour through stories. Absolutely worth it.
Arturo Ramirez
Consultant
Steve’s methods break storytelling into digestible, memorable concepts. It’s easy to find the right tool at the right time
Met
Facilitator
Our pitch only landed because of Steve's methods.
Adam T.
Stealth Startup Founder
I've closed deals I probably would've lost thanks to Steve's storytelling approach.
Helen Lau
Sales Ops Lead
Steve’s approach to storytelling creates happy accidents — I’ve stumbled into so many new ideas just by following the [Storyteller Tactics] cards.
Andy Lewis
Designer
Steve’s storytelling tools are beautifully designed and thoughtfully written. They’ve helped me inspire my students and keep my own storytelling sharp
Diana M.
Educator & Consultant
Each of Steve’s techniques is packed with practical tips for telling an epic story. They helped my students bring their passion to life.
Amine Naini
Lecturer
Steve’s work gave me the confidence to deliver my first public talk. The cards helped me plan a story arc that kept the audience hooked.
Gísli Gunnarsson
Speaker
Steve's approach has not only kickstarted my storytelling capabilities. It keeps on improving me...
Joran Wamelink
DevOps Coach
Steve Rawling’s work [has] improved my storytelling and given me frameworks to stay inspired. I’ve already seen a massive ROI in the content I’m creating and the confidence to step it up a notch!
Adam
FAQs
This is a pilot program - what does that mean for me?
How much Storyteller Tactics content is in this course?
What's the difference between this course and the Stories That Sell: Masterclass?
How much time will this take each week?
Will this work if I'm not naturally a "salesperson"?
I'm worried I'll just ramble or sound awkward when pitching. Will this help?
What's your refund policy?
When are the live sessions scheduled?
I don't really get opportunities to "pitch" - is this still relevant?
Does this course cover lead generation, pricing, or closing techniques?
Will this work for my specific industry or type of business?
What if I don't have many client success stories yet?
How is this different from other sales training programs?
Is this course 100% online?
How long will I have access to the course materials?
What if I can't attend or miss the live sessions?
Do you update the course content?
Do I get a certificate at the end?
Who is this course for?
What if I already get clients through referrals and don't really "pitch"?
Got a question? Email charles@pipdecks.com
This is a pilot program - what does that mean for me?
How much Storyteller Tactics content is in this course?
What's the difference between this course and the Stories That Sell: Masterclass?
How much time will this take each week?
Will this work if I'm not naturally a "salesperson"?
I'm worried I'll just ramble or sound awkward when pitching. Will this help?
What's your refund policy?
When are the live sessions scheduled?
I don't really get opportunities to "pitch" - is this still relevant?
Does this course cover lead generation, pricing, or closing techniques?
Will this work for my specific industry or type of business?
What if I don't have many client success stories yet?
How is this different from other sales training programs?
Is this course 100% online?
How long will I have access to the course materials?
What if I can't attend or miss the live sessions?
Do you update the course content?
Do I get a certificate at the end?
Who is this course for?
What if I already get clients through referrals and don't really "pitch"?
Got a question? Email charles@pipdecks.com
FAQs
This is a pilot program - what does that mean for me?
How much Storyteller Tactics content is in this course?
What's the difference between this course and the Stories That Sell: Masterclass?
How much time will this take each week?
Will this work if I'm not naturally a "salesperson"?
I'm worried I'll just ramble or sound awkward when pitching. Will this help?
What's your refund policy?
When are the live sessions scheduled?
I don't really get opportunities to "pitch" - is this still relevant?
Does this course cover lead generation, pricing, or closing techniques?
Will this work for my specific industry or type of business?
What if I don't have many client success stories yet?
How is this different from other sales training programs?
Is this course 100% online?
How long will I have access to the course materials?
What if I can't attend or miss the live sessions?
Do you update the course content?
Do I get a certificate at the end?
Who is this course for?
What if I already get clients through referrals and don't really "pitch"?
Got a question?
Email charles@pipdecks.com